Paul Mitchell Schools Admissions Campaign

Bringing the school experience to life through authentic alumni stories.

For its 2019 admissions campaign, I researched, wrote, and edited a 20+ page brochure for a nationwide cosmetology school brand, using alumni stories to convey the school's values and help prospective students picture themselves there. The brochure paired emotional narrative with clear program and admissions details to build trust and guide prospective students toward application.